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Charisma is based in Saudi Arabia, but with business presence and excellent networking in most countries in Middle East. The company decided to use slogan that reflects the owner and management team: Where Vision is translated into reality. One of the major projects in the partnership of Charisma with ETTOEVOC which is market leader in highly innovative technology products. Each party is offering unique attributes to other party which secure the profitable business for both parties.

Charisma Corporate Profile

Charisma at a Glance
Approaching two decades of investment, Charisma has advanced the Practice of business diversity by providing a broad and deep portfolio of Innovative products, technologies and services .
Our business portfolio included variable services to the community with the aim of providing innovative solutions and products, where we practices in Medical, IT, Trading, Real States Sectors.
The Growth and success of our organization is dependent upon the shared value of our people. They understand that business exists to serve the customer.
We must learn, understand and live by a unified set of values that will guide us in continually changing business environment.


Vision & Mission
Our commitment is to actively contribute to sustainable development through our services to the community and economic progress in our region . To us , that means meeting the needs of society today ,while respecting the ability of future generations to meet their needs.


Core Values
•To provide our people with a strong understanding of our mission and shared values
•To think like our customers and work hard on their behalf
•To pay relentless attention to business fundamentals
•To bring a commitment to quality and a sense of urgency to everything we do
•To rely on one another, to treat each other well and to put the development and motivation of our people at the top of our priority lists
•To encourage innovation, experimentation and risk-taking
•To recognize bureaucracy as an archenemy and not allow it to inhibit our good sense of business and creative spirit
•To provide shareholders with an attractive return through sustained high-quality growth
•To recognize and reward excellence by sharing Charisma's success with our employees



Our Business Scope
•Investment and founders of Leading Healthcare and pharmaceutical trade Firm Operating in Kingdom Of Saudi Arabia and Gulf States
•Investment in IT business through JV with a world leader in IT services and products within Middle East and Africa Region
•Investment and Major Share holder with one of the Leader Retail Companies in Kingdom Of Saudi Arabia in blue chip FMCG’s
•Investment in Real States In Kingdom Of Saudi Arabia and Gulf States
•Investment and JV in Industrial Sector in International Markets within the region




Joint Ventures
•Charisma have formed a Major Joint Venture with a World Wide leader in Information Technology ‘’EVOC
Group ‘’for projects partnership within Middle East & Africa
•Founded in 1993, EVOC Intelligent Technology Co., Ltd. is one ofthe top embedded & industrial computing
manufacturers in the world. As a high-tech company, EVOC devotes itself to providing embedded products
and system-integrated solutions for various applications, such as traffic system, electric power, telecom,
sports, banking, gaming, medical care, energy, manufacturing andnetworking, etc. With 15-year experience of R&D, production, and sales in the embedded and industrial automation field. we have supplied excelent
products and outstanding services for tens of thousands of clients both at home and abroad.
As an embodiment of "never-ending innovation", EVOC boasts the largest R&D center for embedded
technology, the strongest R&D team and the largest manufacturingbase in the world' s IPC industry. In 2003, one of EVOC' s subsidiaries was successfully listed on theHong Kong Stock Exchange (stock code:
8285).
In 2004, EVOC became the first member of ECA (Intel®Embedded and Communications Alliance) in
Mainland China. Cooperating with Intel, we have developed hundreds of embedded intelligent products. In
addition, we have established long-standing ties with many well-known corporations, such as MICROSOFT,
HUAWEI, ZTE, GE, SINOPEC, and LENOVO, to name a few. Today, EVOCis ready to share her
solutions as well as her sophisticated and reliable products with more partners in the international area, and
grow with them on the basis of mutual-benefits and win-win.


Manufacturing Projects
•Charisma has engaged in contract manufacturing of Food Raw Materials with ‘’Tibet Group ‘’in Turkey for commercial production of Food Products for Turkey , Middle East , Europe
•Tibet is more than 60 years old group of companies with world-wide presence in more than 45 Market with High Products Portfolio including all Food and Consumer Healthcare Brands including canned food , detergents , health products , Baby Food and other exciting range of brands