Charisma Corporate
Profile
Charisma at a Glance
Approaching two decades
of investment, Charisma
has advanced the
Practice of business
diversity by providing a
broad and deep portfolio
of Innovative products,
technologies and
services .
Our business portfolio
included variable
services to the
community with the aim
of providing innovative
solutions and products,
where we practices in
Medical, IT, Trading,
Real States Sectors.
The Growth and success
of our organization is
dependent upon the
shared value of our
people. They understand
that business exists to
serve the customer.
We must learn,
understand and live by a
unified set of values
that will guide us in
continually changing
business environment.
Vision & Mission
Our commitment is to
actively contribute to
sustainable development
through our services to
the community and
economic progress in our
region . To us , that
means meeting the needs
of society today ,while
respecting the ability
of future generations to
meet their needs.
Core Values
•To provide our people
with a strong
understanding of our
mission and shared
values
•To think like our
customers and work hard
on their behalf
•To pay relentless
attention to business
fundamentals
•To bring a commitment
to quality and a sense
of urgency to everything
we do
•To rely on one another,
to treat each other well
and to put the
development and
motivation of our people
at the top of our
priority lists
•To encourage
innovation,
experimentation and
risk-taking
•To recognize
bureaucracy as an
archenemy and not allow
it to inhibit our good
sense of business and
creative spirit
•To provide shareholders
with an attractive
return through sustained
high-quality growth
•To recognize and reward
excellence by sharing
Charisma's success with
our employees
Our Business Scope
•Investment and founders
of Leading Healthcare
and pharmaceutical trade
Firm Operating in
Kingdom Of Saudi Arabia
and Gulf States
•Investment in IT
business through JV with
a world leader in IT
services and products
within Middle East and
Africa Region
•Investment and Major
Share holder with one of
the Leader Retail
Companies in Kingdom Of
Saudi Arabia in blue
chip FMCG’s
•Investment in Real
States In Kingdom Of
Saudi Arabia and Gulf
States
•Investment and JV in
Industrial Sector in
International Markets
within the region

Joint Ventures
•Charisma have formed a
Major Joint Venture with
a World Wide leader in
Information Technology
‘’EVOC
Group ‘’for projects
partnership within
Middle East & Africa
•Founded in 1993, EVOC
Intelligent Technology
Co., Ltd. is one ofthe
top embedded &
industrial computing
manufacturers in the
world. As a high-tech
company, EVOC devotes
itself to providing
embedded products
and system-integrated
solutions for various
applications, such as
traffic system, electric
power, telecom,
sports, banking, gaming,
medical care, energy,
manufacturing
andnetworking, etc. With
15-year experience of
R&D, production, and
sales in the embedded
and industrial
automation field. we
have supplied excelent
products and outstanding
services for tens of
thousands of clients
both at home and abroad.
As an embodiment of
"never-ending
innovation", EVOC boasts
the largest R&D center
for embedded
technology, the
strongest R&D team and
the largest
manufacturingbase in the
world' s IPC industry.
In 2003, one of EVOC' s
subsidiaries was
successfully listed on
theHong Kong Stock
Exchange (stock code:
8285).
In 2004, EVOC became the
first member of ECA
(Intel®Embedded and
Communications Alliance)
in
Mainland China.
Cooperating with Intel,
we have developed
hundreds of embedded
intelligent products. In
addition, we have
established
long-standing ties with
many well-known
corporations, such as
MICROSOFT,
HUAWEI, ZTE, GE,
SINOPEC, and LENOVO, to
name a few. Today,
EVOCis ready to share
her
solutions as well as her
sophisticated and
reliable products with
more partners in the
international area, and
grow with them on the
basis of mutual-benefits
and win-win.
Manufacturing
Projects
•Charisma has engaged in
contract manufacturing
of Food Raw Materials
with ‘’Tibet Group ‘’in
Turkey for commercial
production of Food
Products for Turkey ,
Middle East , Europe
•Tibet is more than 60
years old group of
companies with
world-wide presence in
more than 45 Market with
High Products Portfolio
including all Food and
Consumer Healthcare
Brands including canned
food , detergents ,
health products , Baby
Food and other exciting
range of brands